Swiss premium sportswear brand On is launching its first footwear and apparel collection, co-created with global icon Zendaya — a leading voice for Millennials and Gen Z.
Built from the ground up through close collaboration, the collection fuses Zendaya’s perspective on modern sportswear with On’s design expertise.
Expect streamlined silhouettes, striking colors, and tactile textures that strike a perfect balance between performance and polish. Thoughtful, meticulous details run throughout, pairing practical function with elevated design to showcase the brand’s identity.
The collection debuts in a cinematic campaign film directed by Academy Award–winning Spike Jonze. The film offers a behind-the-scenes look at Zendaya’s creative process and frames the work as more than just product—it’s a fresh, bold chapter in On’s storytelling.
Zendaya and longtime stylist Law Roach shaped the partnership’s vision and steered the collection’s direction. Roach’s instinctive eye, commitment to self-expression, and personal taste give the line a distinctive charm that aligns with On’s emphasis on connecting with a global community.
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