Experience the Future: Samsung AI TV Week Showcases Cutting-Edge OLED and Micro RGB Technology

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Samsung Electronics said on April 19 that it held \”Samsung AI TV Week,\” a two-day public event on April 16–17 that gave consumers a chance to try its latest TV and audio products.

In hands-on demo zones, visitors sampled a broad range of new devices, from premium TVs such as Micro RGB and OLED models to the portable Moving Style screen, the lifestyle TV The Frame, and Wi‑Fi speakers Music Studio 5 and Music Studio 7.

The demo area was organized into five lifestyle-focused zones — Micro RGB, Movie, Art & Design, Sports and Gaming. Professional promoters staffed each zone, highlighting key features and guiding visitors through demonstrations of Samsung’s integrated AI platform, AI Vision Companion.

To boost engagement, Samsung ran interactive programs including a stamp tour, a lucky draw and check-in events. The company also opened a dedicated \”Wedding Registry Consultation\” space for newlyweds, offering tailored advice on TVs and other household appliances.

So‑yeon Jang, vice president and head of Samsung Electronics Korea, said the event was designed to let more customers experience the new TV and audio lineup and AI TV technology firsthand. \”With AI TV adoption accelerating, we will continue expanding opportunities for consumers to try personalized AI TV experiences,\” she said.

By Yujin Na yujin@viva100.com