New Select Brands IOM, Charde, and Triconics Launch in Musinsa’s First Offline Beauty Store!
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Newselect’s flagship brands—Iom, Sharde and Triconix—have opened at Musinsa’s first permanent offline beauty store, the Musinsa Mega Store in Seongsu.
Newselect, a beauty and wellness lifestyle company, has expanded its offline footprint by placing its core brands—Iom, Sharde and Triconix—inside Musinsa’s Seongsu location.
The Seongsu store is Musinsa’s first permanent, beauty-focused retail space, dedicating the entire second floor to beauty. Newselect positioned its brands along main customer pathways to maximize visibility and draw more visitors.
A K-Beauty ranking zone highlights products chosen by sales data and popularity. Sharde’s Mela Care Peel-Off Mask Pack ranked No. 1 in the skincare mask-pack category and is displayed in a prime spot; Iom’s Trouble Patch Mask Pack also ranked among the top items in the same category and is featured there.
Newselect said it expects the placement to broaden its offline touchpoints. Seongsu-dong attracts substantial international foot traffic, and the company believes the store will help it reach both domestic shoppers and foreign visitors.
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