Translation result.
KT announced on May 3 that it has launched a slate of offers for all ages to mark May’s Family Month. The telecom sector has recently shifted from simple rate discounts toward customer-experience (CX) innovations tailored to life stages, aiming to strengthen brand favorability by expanding everyday-service partnerships.
Starting May 4, KT will run a three-week quiz on its family-benefit platform, KT Family Box. The quiz is meant to spotlight long-term subscriber perks and subscription services that customers often overlook.
Correct respondents will be entered into a drawing for prizes including a stay at the Sofitel Ambassador Seoul, Outback dining gift certificates, general-admission tickets to Everland amusement park, and mobile vouchers for banana-flavored milk.
KT also added discounts on food and home services. Through the app’s Coupon Box, customers can claim tailored coupons for Ottogi Mall, Pulmuone, Daypack and others. Coupons for household chores and air-conditioner cleaning services are available as well.
If a customer uses a device that a family member previously used within the past three years for at least 30 consecutive days, KT will provide mobile vouchers and an extra 2,000 MB of data per month for up to one year to help lower household telecom costs.
KT rolled out sports and campus events aimed at people aged 20 to 34. On Y Box, an app for users in their 20s, the company will stage a campus competition during college festival season where users vote to name the most popular campus; participants will receive prizes. By lottery, KT will also award invites to reserved cheering seats at KT Wiz home games.
KT.com, the company’s official online portal, will run promotions for new subscribers. Customers activating new mobile, internet or TV services will receive tailored rate support and special bundle offers. New subscribers will also be entered into a lottery for large department-store gift certificates.
Kim Young-gul, head of KT’s Customer Business Division, said, “We prepared events and benefits that the whole family can enjoy for Family Month. We will continue to listen closely to customers and keep rolling out the benefits they need.”
Most Commented