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[Digital Today reporter Hwang Chi-gyu] Axios reported on the 7th (local time) that an increasing number of people—particularly members of Generation Z and baby boomers—are stepping away from social media to protect their digital well-being.
Citing a study released last month, Axios found that U.S. adults are trimming the number of social platforms they use. The study reports that 12% of adults 65 and older and 7% of adults 18 to 29 now use no social media at all. Published in the academic journal Digital Media, the research also shows that between 2020 and 2024 most users reduced how often they post, even as polarization and angry content grew on those platforms.
Demand is also rising for so‑called “dumbphones” — basic phones that remove many smartphone features. Dumbphone maker Dumb.co says its Dumbphone 2 model can sync contacts, calls and texts from a smartphone while offering only essential apps such as Uber, maps, two‑factor authentication, a camera and an alarm. Dumb.co plans to enter international markets later this year.
Jonathan Haidt, a social psychologist at New York University (NYU), said, “We’re seeing a movement among Gen Z to return to real‑world relationships. After experiencing the harms of isolation firsthand, they’re relearning how to find happiness in everyday life.”
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