Millie Bobby Brown Becomes Brita’s Global Ambassador: How ‘Own Your Thing’ Campaign Redefines Hydration

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Hollywood actress Millie Bobby Brown has been named the global ambassador for Brita, the eco-friendly filter pitcher brand. On May 8, she unveiled the company’s global campaign, “Own Your Thing.”

Millie Bobby Brown, best known for portraying Eleven on Netflix’s Stranger Things, has gained international recognition through a string of global hits and has been charting her own path since she was young.

Because she embodies Gen Z’s emphasis on authenticity and self-direction, Brita says it will use the partnership to raise brand awareness and spark interest in the category, particularly among younger consumers.

With its global “Own Your Thing” campaign, Brita reframes hydration as more than a functional purchase—presenting drinking water as a self-care ritual woven into everyday life. The campaign underscores how daily habits and choices contribute to life balance and positions staying hydrated as a mindful, sustainable lifestyle practice.

The campaign is designed to deepen understanding of filtration and hydration while expanding Brita’s reach to consumer groups it hasn’t connected with before. Drawing on her own routines and values, Millie Bobby Brown conveys that self-care often begins with simple acts—like drinking enough water—offering a fresh perspective on personal wellness.