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By Seo Jae-geun | Herald Economy Ferrari Korea announced on June 1 that it will open Casa Ferrari, the nation’s first immersive brand space, giving customers a chance to experience the marque up close and in person.
The installation will run from June 8 to 21 at Senne in Seongsu-dong, Seoul. General admission is available by advance reservation through Naver.
Ferrari says Casa Ferrari is designed to showcase the three core facets represented by its prancing-horse emblem—racing, sports cars, and lifestyle—within a single immersive setting. The company adds that the local character of Seongsu-dong, where craftsmanship, creativity and contemporary culture intersect, is paired with Italy’s luxury heritage to reinterpret Ferrari through a modern Seoul lens and deliver a distinct brand experience.
As the centerpiece of the event, Ferrari will unveil the Amalfi Spider to the Korean public for the first time. The model retains the Amalfi’s flawless proportions and elegant silhouette while introducing the singular emotional appeal of open-top driving. On June 14, during the Casa Ferrari run, invited customers will be able to attend a special live-viewing session of the WEC 24 Hours of Le Mans, timed to Korea’s broadcast schedule.
The venue will also feature a dedicated café serving Ferrari-inspired drinks, desserts and gelato. Photo zones scattered throughout the space are intended to provide visitors with memorable experiences and keepsakes.
Casa Ferrari will be open to the public from June 9 to 21. All sessions require advance reservations through Naver Places, and each session is limited to a maximum of 1 hour and 30 minutes.
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