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Why ‘탐정들의 영업비밀’ is Dominating Monday Nights: A Deep Dive into Viewership Trends

Daniel Kim Views  

   Channel A \'Detectives\' Trade Secrets\'
  Channel A ‘Detectives’ Trade Secrets’

[EPN] Channel A’s reality show “The Detectives’ Trade Secrets” is making waves as Monday night’s must-watch entertainment.

On January 9th, the show hit a 3.2% viewership rating in the Seoul metropolitan area, with a peak of 4.9%. Nationwide, it clinched the top spot among Monday night entertainment shows in the coveted 20-49 demographic with a 1.0% rating. The series particularly resonated with women in their 30s and 40s, outperforming even primetime dramas.

Its popularity extends to streaming platforms, where it climbed to 5th place on Netflix’s Top 10, edging out “Can This Love Be Translated?” As the show gears up for its 100th episode, it’s breaking viewership records and generating significant buzz.

This week’s “Detective 24” segment unraveled a vandalism case at a self-service photo booth in downtown Seoul. A previous client had reported damages of 70 million KRW (about 52,500 USD). The detective team’s investigation led them to a 13-year-old boy from Hong Kong, currently in Korea with his mother. Despite being handed over to the police, the boy’s status as a minor and foreign national complicated legal proceedings. The case concluded with the victim recovering only 1.1 million KRW (around 825 USD) for cleaning expenses.

The “Case File” segment featured guest detective Heo Sung-tae, known for his roles in “The Outlaws” and “Squid Game.” This week’s case involved a wife suspecting infidelity after her husband called out another woman’s name on their anniversary. The investigation uncovered not only an affair with his friend’s wife but also a complex web of deception. The husband had orchestrated a sham marriage between his Chinese ex-girlfriend and a friend to secure her Korean citizenship. The client is now pursuing legal action, including reporting the fraudulent marriage.

Since its January 2024 debut, “The Detectives’ Trade Secrets” has been pulling back the curtain on South Korea’s shadowy world of private investigators. Hosted by comedian Defconn and actress Yoo In-na, the show offers a fascinating glimpse into the lives of the country’s estimated 20,000 private detectives.

Image: Channel A’s “The Detectives’ Trade Secrets”

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Daniel Kim
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