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| Daniel / Photo=DB |
ADOR, NewJeans’ management company, has initiated the process of erasing Daniel’s presence from the group following her expulsion. The fan platform PONING, a joint venture between ADOR and Weverse, announced it will cease operations of Daniel’s chat history on April 3.
On April 3, ADOR posted a notice about PONING on Weverse, the fan engagement platform. The announcement stated that while PONING values the memories created between artists and fans, they are restructuring content to enhance their service. Consequently, some content will be discontinued as per the schedule provided.
Access to former NewJeans member Daniel’s chat history will end at 11 a.m. on April 3. PONING emphasized that they’re offering a limited viewing period for this content, acknowledging its sentimental value to fans, and requested understanding from NewJeans’ supporters.
While the company officially frames this as a content reorganization for service improvement, industry insiders view it as a strategic move to remove traces of Daniel’s involvement with the group.
In December, ADOR notified Daniel of her contract termination and, alongside former CEO Min Hee-jin, filed a lawsuit seeking approximately 431 billion KRW (about 323.25 million USD) in damages. This legal action, followed by the digital cleanup, is seen as an attempt to swiftly establish a new dynamic centered on the remaining members.
The move has sparked backlash from the fanbase, known as Bunnyz. Social media platforms were flooded with criticism immediately after the announcement, with many fans arguing that deleting years of fan interactions is excessive.
This decision could also lead to consumer rights disputes. PONING operates on a subscription model where fans pay monthly fees to exchange private messages with members. Critics argue that deleting these records without offering refunds or compensation could be seen as consumer deception.
In a January live broadcast, Daniel stated, “This is not the end, but the beginning.” Industry observers are keenly watching how ADOR’s series of strict measures will impact future developments in this ongoing dispute.
[Sports Today reporter Kim Tae-hyung ent@stoo.com]
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