BTS World Tour: How ARIH is Revolutionizing Fan Experiences with Modern Balance Food
Daniel Kim Views
ARIH will be the main sponsor of BTS’ world tour, BTS WORLD TOUR ‘ARIRANG’.
The tour is BTS’ first major run in about four years since BTS PERMISSION TO DANCE ON STAGE wrapped in Las Vegas in 2022. It will span 85 shows across 34 cities.
At concert venues, ARIH will operate interactive booths for global fans and showcase the brand’s philosophy and values through special videos and other content. Visitors will also receive promotional giveaways.
ARIH will also reach out to residents near the venues. In some tour cities, organizers will set up dedicated ARIH ZONE areas offering experiential programs not available inside the concert halls.
A Paldo and hy representative said, \”Participating as the main sponsor of this world tour is an important opportunity to introduce ARIH to the global market in earnest,\” adding, \”Together with BTS, we will deliver a new food-and-beverage experience to global fans and continue expanding the brand’s touchpoints.\”
Paldo and hy developed ARIH with BTS from the planning stage as a global brand under the Modern Balance Food concept. It comprises three product lines: modern noodles, a post-biotic energy drink, and a dual-biotic soda.
The products will go on sale starting on the 24th at Walmart stores and online across the United States. In South Korea, the company plans a release at the end of next month after consulting distribution partners, and intends to expand distribution into other key markets thereafter.
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