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ENA’s growth-focused music project THE SCOUT: Reborn Stars is drawing interest abroad as a potential global music-content IP. The show has amassed more than 1.17 million cumulative global votes, and format inquiries continue to come from the U.K., the U.S. and Japan.
The Scout opened global voting on April 17 ahead of its premiere. By May 16, roughly 1.17 million ballots had been cast. Viewers say they’ve connected strongly with the contestants’ growth journeys and the mentors’ sincere coaching.
Under the slogan ‘Reborn Stars,’ the show spotlights contestants seeking a second chance, favoring emotional storytelling over a typical audition format. Producers say Lee Seung-chul — one of Korea’s most seasoned audition judges — personally developed the project over nearly two years.
In the first two episodes, Lee Seung-chul has set the tone, guiding 16 “muses” with tailored advice alongside master panelists Kim Jae-joong, Wendy and Young K.
International interest has been especially notable. The production team says it has received format inquiries from countries including the U.K., the U.S. and Japan, and that interest grew after contestant Lee San, whose Peruvian heritage and performances resonated strongly with overseas audiences.
To expand its global strategy, producers plan to sign an agreement on May 19 with format specialist Something Special, aiming to develop The Scout into a global music-content IP.
The production team said, \”From the start, the program has attracted more attention than we expected, both in Korea and abroad. The muses’ growth stories and the masters’ sincerity seem to be connecting with audiences. With global format inquiries continuing, we’ll do our best to showcase the competitiveness of Korean music content.\”
Meanwhile, curiosity is growing over what kind of artists The Scout — positioned apart from traditional audition programs under Lee Seung-chul’s leadership — will ultimately produce.
Reported by News Culture’s M.J. (M.J._mj94070777@nc.press).
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