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By Dongseon Park, News Culture — As artificial intelligence and robotics push into the physical world, global enter‑tech company Galaxy Corporation is advancing a new industry paradigm with its “Physical AI” vision, blending cutting‑edge technology and humanistic cultural storytelling.
Galaxy Corporation said on May 29 that it staged the Physical AI fashion show MACH33 on May 28 at its Galaxy Robot Park in Seoul’s Gangdong District.
The event was part of a strategic rollout following the recent soft opening of Galaxy Robot Park and the Robot Arena, a venue designed for K‑pop robot performances. The company says these moves open a new horizon for K‑enter‑tech, translating its Physical AI philosophy—about creating a culture in which robots and humans share experiences and coexist—into a visual, intuitive runway presentation.
The show drew attention by deploying life‑sized robots to convey cultural sensibilities in fresh ways. Human models and robots shared the runway, presenting ten costume concepts that reflected core human values such as humanity, love, happiness and dreams.
To imbue robots—long understood purely as technical artifacts—with a sense of emotion and empathy, the company unveiled a visualized “robot heart.” The reveal suggested a significant possibility: robots evolving beyond mere machines into partners capable of meaningful daily interaction.
Choi Yong‑ho, Galaxy Corporation’s chief happiness officer, said MACH33 represents the company’s first answer to how humans and robots might live together. He described the event as the opening act of the Physical AI era—one in which robots become companions that share emotions and everyday life rather than simply replace people.
Galaxy Corporation plans to accelerate ecosystem expansion from this point, staging more than 1,000 robot performances a year that combine major K‑pop intellectual properties, including G‑Dragon.
News Culture Reporter Dongseon Park dspark@nc.press
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