| Cosmopolitan US = Sarah Johnson | Fashion powerhouse Hansemk revealed on the 28th that their kids’ sports multi-store, Playkids-Pro, achieved remarkable growth across all categories in 2025.
This success story isn’t just about one standout product – it’s a testament to the brand’s balanced approach. From shoes to clothes to accessories, Playkids-Pro is killing it across the board. Their secret? A diverse product range that doesn’t play favorites. The brand strategically rolled out must-have seasonal items like back-to-school backpacks, fresh kicks, and cozy winter coats, fueling growth across all categories.
Talk about back-to-school success! Backpack sales skyrocketed by over 70% compared to last year, giving the accessories category a major boost. What’s the winning formula? Designs that scream brand identity while offering plenty of storage and easy-to-wear features. Both parents and kids are loving it! It’s not just about looking cool – these bags are actually functional for real-life use, and that’s resonating with shoppers.
In the footwear department, Playkids-Pro is stepping up its game with a fresh sneaker lineup that’s expanding their customer base and driving sales. They’re bringing trendy adult running shoe vibes to the kids’ market with styles inspired by Nike Bowerman 5, P6000, and V5 Runner. This injection of grown-up cool is a total game-changer in the typically bland world of kids’ shoes.
Winter outerwear, always a big moneymaker, didn’t disappoint in 2025. Playkids-Pro nailed it with a laser-focused strategy on key seasonal pieces, plus standout colors and designs. The result? Coats and jackets that keep kids warm and stylish, with sales staying strong all season long.
So what’s the secret sauce behind Playkids-Pro’s success? They’re flipping the script on kids’ sportswear design. Instead of just shrinking adult styles, they’re reimagining each brand’s design DNA to create something truly kid-friendly. Forget slapping logos everywhere – Playkids-Pro infuses products with brand-specific color palettes, graphics, silhouettes, and fabrics. This creates a cohesive look that’s instantly recognizable, even without obvious branding. The result? A curated in-store experience that’s leagues ahead of the competition.
But wait, there’s more! Playkids-Pro is tapping into local trends like never before. They’re analyzing Korean lifestyles and shopping habits to create exclusive items you can’t find anywhere else. The Jordan back-to-school backpack line and Nike Windrunner collection are perfect examples – products tailored specifically for Korean kids that boost both brand appeal and sales.
Looking ahead to 2026, Playkids-Pro isn’t slowing down. They’re doubling down on their winning strategy of blending global brand identity with local needs. It’s not about flooding the market with more stuff – it’s about creating products that Korean families will love and come back for again and again. This smart approach is building brand loyalty and setting the stage for long-term success.
Kim Ji-won, Hansemk’s CEO, gets it: “Today’s parents want kids’ sportswear that looks great and performs even better.” He adds, “Playkids-Pro is nailing this balance. We’re staying true to each brand’s identity while creating products that fit perfectly into Korean families’ lives. That’s how we’re building sustainable growth across every category we offer.”
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