Senior Fashion Revolution: Discover Hyungji Group’s Innovative Complex Store Model and Eco-Friendly Trends

Fashion Group Hyungji is set to enter its “second golden age” as a leading senior fashion brand by expanding its multi-brand stores and enhancing its product offerings, the company announced on the 10th.

Hyungji’s first multi-brand store, “Crocodile Lady · Castelbajac Dongdaejeon,” which opened last October, has already shown promising results. The store’s unique blend of Crocodile Lady’s strong women’s wear line and Castelbajac’s sports collection has successfully attracted both male and female customers. Since its opening, the Dongdaejeon location is projected to reach annual sales of 10 billion KRW (approximately 7.5 million USD).

The company plans to diversify its multi-brand store concept beyond just clothing brands, incorporating accessory lines like Hyungji Esquire. Hyungji aims to open about 20 large multi-brand stores in prime locations nationwide, developing them into regional flagship stores.

On the product front, Hyungji is adapting to climate change-induced blurring of seasons by bolstering its “three-season basic items” to boost sales during traditionally slow periods. The brand is also rolling out new product lines featuring scent-infused fabrics and eco-friendly materials to meet evolving customer preferences.

A spokesperson for Fashion Group Hyungji stated, “We’ve been dedicated to optimizing our product planning and services for our customers, including the launch of our ‘New Senior Research Institute’ last year. By leveraging our strategic multi-brand stores and competitive pricing, we’re committed to cementing our position as the go-to brand for stylish seniors.”