Italian luxury brand Gucci is set to pre-release a selection of the ‘Gucci Primavera’ collection by artistic director Demna, which was showcased at the recent Milan Fashion Week runway, throughout March on Gucci’s official online store.
The ‘Gucci Primavera’ collection introduces a new lexicon of silhouettes, textures, and materials, emphasizing Gucci’s core attitude towards product design.
Focusing on lightness, natural movement, comfort, and body-conscious silhouettes, it showcases ultimate seamless garments and sleekly fitted pieces that reflect Gucci’s unique sensibility, achieved through a rigorous product development process.
The handbag selection in the online pre-release features the ‘Horsebit Ristretto’ shoulder bag, inspired by the Italian ristretto, a more intensely extracted espresso. This bag, styled with various looks on the runway, is characterized by its structured silhouette centered around Gucci’s signature horsebit emblem and is available in various materials from leather to GG canvas.
In addition to runway pieces, more practical items are included, such as a spacious bamboo tote style that reinterprets the house’s iconic bamboo handbag.
Also available is the Gucci Cupertino men’s loafer, made from soft leather, which softens the typically rigid feel of leather. In ready-to-wear, notable pieces include women’s tailored jackets suitable for various stylings from office to bar, leather jackets, and biker jackets featuring web details and vintage effects.
From the 5th, a new immersive experience will be introduced through Apple Vision Pro. Users can re-experience the atmosphere and energy of the show in a spatial dimension within a virtual environment that realistically recreates the fashion show space. The full ‘Gucci Primavera’ collection, including handbags, ready-to-wear, shoes, and accessories, will be officially released sequentially starting from July.
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