Unlock Exclusive Discounts at MUSINSA KICKS SEONGSU: Your Ultimate Guide to Sneaker Shopping

Daniel Kim 2026.03.12 Views

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Musinsa announced on March 12 that it will officially open MUSINSA KICKS SEONGSU, a new shoes-only store in Seongsu-dong, Seoul, on March 19.

This will be the brand’s second MUSINSA KICKS location, following MUSINSA KICKS Hongdae, which opened in Mapo-gu on January 9.

Born from a 2001 online community famous for its shoe photos, MUSINSA KICKS channels Musinsa’s sneaker-first roots. After Hongdae, the brand is expanding to Seongsu to deepen its offline presence focused on sneakers and footwear culture.

Seongsu-dong was once the beating heart of Korea’s handcrafted shoe industry. With MUSINSA KICKS SEONGSU, Musinsa plans to introduce a large-scale, multi-brand shoe shop that reimagines the area’s shoe-shopping experience.

The store stretches across three levels, from basement 1 to the second floor, and brings over the O4O (Online for Offline) smart shopping system used at Hongdae. Shoppers can scan in-store product QR codes to check live inventory and read reviews on the spot.

Each floor focuses on a different shoe category. The basement will house MUSINSA RUN, a running-focused zone, along with the Bag & Cap Club for bags and hats, plus dedicated sports and seasonal shoe areas.

The first floor centers on sports shoes and sneakers and will feature MUSINSA SPACE, an exhibition area designed to showcase brand concepts. On the second floor, visitors will find work boots, leather shoes, the women’s Ladies lineup, and seasonal collections.

To celebrate the opening, Musinsa will roll out limited-edition sneakers. On March 19 it will unveil the ASICS GEL-NYC 2.0 x HAL Studio collaboration and reissue Mizuno’s Wave Prophecy Moc. On March 20, a Clarks x Anderson Bell collaboration will go on sale.

There are perks for visitors, too. From March 19–20, Musinsa will hand out 50% extra discount coupons to early arrivals that can be used at checkout, and offer tiered discounts based on purchase amounts. Buyers will also receive a MUSINSA KICKS gym sack and a leather cleaner kit while supplies last.

Musinsa is also launching the MUSINSA ROAD event to connect its Seongsu stores. For three weeks starting March 19, customers who bring a receipt from Musinsa Store Seongsu or Musinsa Standard Seongsu to MUSINSA KICKS SEONGSU will get a 10% cross-store discount.

Musinsa announced on March 12 that it will officially open MUSINSA KICKS SEONGSU on March 19 — a fresh shoe landmark that modernizes Seongsu-dong’s footwear heritage.

The Seongsu opening follows the successful debut of MUSINSA KICKS Hongdae on January 9 and marks the platform’s second brick-and-mortar location.

Rooted in the 2001 online community known as a place with a lot of shoe photos, MUSINSA KICKS is positioning itself as a must-visit destination for sneaker lovers by expanding from Hongdae to Seongsu.

Seongsu-dong carries symbolic meaning as a former center of Korea’s handmade shoe industry. Through the area’s first large-scale shoe multi-shop, Musinsa aims to set a new standard for shoe shopping.

MUSINSA KICKS SEONGSU spans three floors from basement 1 to the second floor and continues the O4O smart shopping experience introduced at the Hongdae store, letting shoppers scan product QR codes to see live inventory and customer feedback.

The store will present carefully curated shoe categories and themed selections by floor. The basement includes the running-focused MUSINSA RUN, the Bag & Cap Club for curated bags and hats, and zones for sports and seasonal footwear.

The first floor spotlights a range of sports shoes and sneakers and hosts MUSINSA SPACE, a special exhibition area where customers can experience each brand’s core concept. The second floor displays work boots, leather shoes, the women’s Ladies lineup, and seasonal offerings.

To celebrate the opening, Musinsa is unveiling a standout limited-edition sneaker lineup for collectors. On March 19 it will debut the ASICS GEL-NYC 2.0 x HAL Studio collaboration and re-release Mizuno’s Wave Prophecy Moc, which previously sold out. On March 20 the Clarks x Anderson Bell collaboration will be available.

Visitors will find plenty of perks. On March 19–20, Musinsa will give early visitors 50% extra discount coupons usable at checkout and offer discounts based on purchase tiers. Purchasers will also receive a MUSINSA KICKS gym sack and a leather cleaner kit while supplies last.

Notably, the MUSINSA ROAD partnership event will link Musinsa’s offline ecosystem in Seongsu. From March 19 for three weeks, customers who bring receipts from Musinsa Store Seongsu or Musinsa Standard Seongsu to MUSINSA KICKS SEONGSU will get a 10% cross-store discount.

A Musinsa representative said, \”MUSINSA KICKS SEONGSU, rooted in our original ‘a place with a lot of shoe photos’ community, is where Seongsu’s footwear history meets Musinsa’s curation expertise. Building on the authenticity we proved at Hongdae, we’ll offer visitors an irreplaceable shoe-shopping experience in Seongsu-dong.\”