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[Herald Economy=Reporter Kang Seung-yeon] Fashion Group Hyungji rolled out its budget-friendly PICK line on March 13, unveiling lightweight jackets perfect for the in-between seasons.
Branded with the slogan “The standard for everyday wear,” PICK focuses on delivering high-quality pieces at sensible prices. Crocodile Lady and Chatren introduced compact, packable jackets that tuck away easily, while Olivia Hassler presented a drawstring hooded jacket with a flattering, tailored silhouette.
A Fashion Group Hyungji spokesperson said, “We didn’t just cut prices — this line distills about 30 years of know-how. Our goal is to continue releasing high-value everyday essentials and to set the standard in the senior fast-fashion (SPA) market.”
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