Translation result.
[MyDaily = Reporter Bang Geum-suk] Samsung C&T’s fashion division announced on the 16th that it will roll out a wide range of men’s shorts this summer—varying in length and fabric—across major labels like 8Seconds, Theory, and Shift G.
According to the division’s online mall, SSF Shop, searches for the keyword “men’s shorts” rose 54% year‑over‑year, while searches for “Bermuda pants” jumped 121% between last month and the 13th of this month.
A Samsung C&T fashion official said that longer summers, rising temperatures, and a dress culture that prioritizes comfort and practicality have all driven increased interest among male consumers in wearing shorts.
Bermuda pants—known for their relaxed, knee‑length fit—work for both everyday outfits and vacation looks. Lately, though, shorter styles that sit above the knee have also become popular.
8Seconds reported that pieces emphasizing comfort and a refined look—such as its Terry Bermuda Shorts and Washed Denim Shorts—made up over 90% of sales. Theory introduced short denim shorts and sweatshorts as coordinated sets.
Menswear label Shift G highlighted both formality and ease for workwear by offering setup shorts and cargo‑style utility sets.
The Samsung C&T official added that knee‑length Bermuda shorts have become a staple for men this year, while even shorter styles are drawing attention. Brands are offering shorts in cotton, denim, terry, and nylon, making them suitable for a range of occasions and settings.
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