Discover the Exclusive New Eco Fashion Pack Golf Shoes: A Must-Have for Spring 2026!

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SJ Group announced on the 19th that Eco Golf Apparel, the golf-wear label it co-founded with Denmark’s Ecco, has launched a limited-edition golf shoe called the New Eco Fashion Pack, exclusive to the South Korean market.

The New Eco Fashion Pack, released in collaboration with Ecco — a global brand known for its signature golf shoes — is a Korean Exclusive line available only at Eco Golf Apparel stores.

Until now, Eco Golf Apparel has focused mainly on apparel in Korea. Working with global Ecco on this release allows the brand to expand into footwear, meet consumer demand for golf shoes, and create sales synergy with its existing golf-wear collections.

The limited New Eco Fashion Pack collection, which launched on Feb. 25, features three men’s styles in eight colors and two women’s styles in five colors.

Preorders opened on Feb. 9 through Eco Golf Apparel’s official online store, and stock sold out within two weeks, signaling strong consumer interest.

To celebrate the launch, SJ Group will run a customer experience program called Eco Day starting mid-March at Shinsegae Department Store’s Gangnam and Centum City locations. The events will feature 2026 Team Eco media pros and G-Tour pros, including Park Jin-yi, An Ye-in, Moon Tae-hwan, Kim In-young, Seok Ji-woo, and Shin Ji-yoon.

An official from SJ Group’s Eco Golf Apparel division said, “The New Eco Fashion Pack stands out with colors and designs that differentiate it from traditional golf shoes, offering a crossover look that works for running and the golf course. They deliver the comfort you need for everything from cherry-blossom-season commutes to spring rounds. We also designed the collection to pair with a variety of pieces, including the Argon jacket — a seasonal favorite that now extends into the 2026 S/S women’s line.”

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