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SK Stoa said on the 19th that its spring–summer 2026 private-label (PB) fashion lineup, launched at the end of last month, has repeatedly sold out.
Beginning on the 28th of last month, SK Stoa ran six shows spotlighting Helen Karen’s The Premium suit set; a tweed jacket paired with a reversible skirt; a cool-stretch vest set with skirt-pants; The Premium lace-collar shirt styled with barrel pants and a pique T-shirt; and a lineup of sheer shirts.
All six broadcasts sold out, generating roughly 2 billion KRW (1.5 million USD). On average, each show hit around 225% of its sales target—clear proof demand far exceeded expectations.
SK Stoa’s private-label lines—led by Helen Karen and Indicode—already have devoted followings, and this season’s upscale addition, Helen Karen The Premium, has quickly joined their streak of hits.
Host Minhyang Kim and the women’s total-fashion program “Taste Shop,” launched last year, have also been gaining momentum and drawing steady interest.
SK Stoa says it will keep building its reputation as a fashion destination by rolling out a wave of new arrivals.
On the broadcast at 10:21 PM on the 21st, SK Stoa will feature the Helen Karen The Premium Denim Shirt; on April 4 it plans to debut the Helen Karen The Premium Wrinkle-Free Jacket.
More launches will follow, including the Helen Karen blouson artwork tee-blouse and Helen Karen nylon barrel pants.
Indicode is also riding the wave. On the 26th of this month at 6:31 PM, Indicode will unveil the Indicode Multi Summer Air Suit and will roll out summer-ready pieces like the Indicode New Washable Viscose Summer Knit and the Indicode Summer Light Stretch Denim.
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