Explore the Ultimate Outdoor Experience: Chris FNC Launches Unique Popup Gallery in Seoul

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Chris F&C (110790) said on the 1st that, to mark its official push into the outdoor market—starting with Hydrogen and followed by Mammut and And Wander—it has opened a pop-up where visitors can explore six outdoor brands from Italy, Switzerland, Japan and the U.S. all in one place.

Under the title Outdoor Gallery, Chris F&C is running a large-scale pop-up at Chris Dosan on Apgujeong Rodeo in Seoul through May 8. The shop gathers the company’s three labels alongside buzzworthy international names like Gossamer Gear, Field Record and Merro.

Located in the heart of Apgujeong Rodeo, Chris Dosan brings an unexpected touch of nature to the city with a distinctive interior that highlights that outdoor feeling. This gallery pop-up is the venue’s debut project; Chris Dosan plans to follow it with more themed pop-ups down the line.

The event features Chris F&C’s own brands—Hydrogen, Mammut and And Wander—along with three standout brands known for bold design and strong concepts: Gossamer Gear, Field Record and Merro.

With different backgrounds and aesthetics, these brands come together in fresh collaborations that promise to delight outdoor lovers as well as fashion-forward shoppers and pet owners. Under the theme “Mountains and Nature,” visitors can discover signature pieces that capture each brand’s identity.

Hydrogen champions active outdoorwear. Launched in 2003 in the Padua region of Italy, it has spent more than two decades building a distinctive heritage and a devoted following across Europe and Japan.

Mammut, one of Europe’s top three outdoor brands, is a 161-year-old Swiss premium label that’s long led the traditional European outdoor scene with a reputation built on safety.

And Wander, Chris F&C’s most recent introduction, has emerged as a flagship Japanese lifestyle outdoor brand. Its unique design and meticulous detail earned it a strong fanbase and buzz even before its domestic launch.

Gossamer Gear, joining as a friendship brand, is famed for ultralight backpacks and gear designed specifically for UL hiking. Field Record has made a name as an innovative equipment brand, blending function and form through an industrial designer’s eye.

Merro creates dog gear and apparel rooted in a design philosophy that respects companion animals, operating under the slogan Move & Find.

A Chris F&C representative said, “With this gallery pop-up featuring notable outdoor brands from the U.S., Europe, Japan and Korea, we aim to showcase clothing, footwear, backpacks and even pet products for outdoor activities in playful, engaging ways so visitors can fully enjoy the experience.”