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Model Hong Tae-jun—who’s been turning heads across South Korea’s fashion scene—has landed a spot on Forbes Korea’s 30 Under 30 list in the Art & Style category.
Forbes’ “30 Under 30” spotlights next-generation leaders under 30 who are driving change and influence. Spanning tech, business, entertainment, art, science and social impact, the list brings together rising stars and celebrates youthful ambition and creativity.
After debuting as a model in 2021, Hong quickly graced the pages of Korea’s top magazines—GQ, Esquire and Vogue—and became a familiar face in high-profile brand campaigns, proving his pull in the advertising world.
With his approachable, warm looks, he’s also popped up in several music videos. His appearance in girl group ITZY’s “Boys Like You” helped him win broader public affection.
In 2023, he took home the Rookie Award at “Night of Fashion Photographers,” co-hosted by the Korea Fashion Photographers Association (KFPA) and Canon Korea. The following year, he was named Male Model of the Year, cementing his status as one of the country’s top male models.
Hong said, “I’ve stayed true to my work as a model, but enjoying everyday life and my hobby of running with energy and passion has made me more well-rounded. I don’t want to be limited to one field—I hope to pursue opportunities across many areas.”
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