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On March 25, TRN, the media arm of Taekwang Group, said its T-commerce channel ShoppingNT is rolling out a spring fashion line called “Moms’ Spring Breeze,” curated for women in their middle years and beyond.
First up, its private label ODV is beefing up the spring collection with blouses and pants designed for everyday elegance. The standout piece is a set of four “Cool Shabet” blouses, set to debut on March 28. These blouses feature a combination design using metallic jacquard fabric and a luxe feel.
ODV will introduce “cool” pants and barrel-fit pants next month, followed by rayon pants in May, and plans to expand the assortment into summer. The barrel-fit pants add natural volume to flatter different body shapes while offering versatile styling options.
Another private label, Belitz, focuses on functional, comfortable daily wear. The range includes performance pants and T-shirts, training and pajama sets—bridging casual daywear and at-home comfort. Belitz will also roll out pants in rayon and Tencel.
ShoppingNT will also launch a new women’s label, JC Gram (JC Glam). Positioned as a contemporary brand, it targets women in their 40s through 70s with practical designs at approachable price points. The launch will also include footwear—comfort shoes, sneakers, and loafers—crafted from lambskin and cowhide.
“We plan to offer customers a wide range of fashion choices through our diverse brands and products,” said An Ji-hyun, head of Product Division 1 at ShoppingNT.
Reporter Yoon Hee-seok
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