Translation result

MAN ON THE BOON’s Paris Showroom Puts the Rebranded Label on the Global Map

Shinsegae International is accelerating MAN ON THE BOON’s global expansion after a rebrand that sharpened the label’s design and product appeal.

On the 26th, the company said that by strengthening its brand identity and improving design and quality, MAN ON THE BOON posted a 25% year-over-year increase in sales for the month.

Building on that domestic momentum, the label began expanding overseas this year, aiming to secure international retail partners by highlighting its distinctive brand strengths.

To advance that strategy, MAN ON THE BOON hosted an exclusive showroom during Paris Fashion Week in January to present its 2026 Fall/Winter collection directly to global buyers.

At the showroom, representatives walked buyers through the collection, explored collaboration opportunities, and held substantive business meetings.

Those efforts paid off: MAN ON THE BOON signed wholesale agreements with LA’s high-end shop Just One Eye and Berlin designer boutique Andreas Murkudis, among others. These retailers will begin carrying the collection starting with the 2026 Fall/Winter season.

A Shinsegae International representative for MAN ON THE BOON said, “Since the rebranding, our product competitiveness has strengthened and customer responses at home and abroad have been positive. The Paris showroom helped lay the groundwork for meaningful collaborations, and we plan to gradually expand our distribution network into Northern Europe and Asia.”