Translation result.
Man on the Bun announced on the 26th that it’s ramping up its global expansion after a rebrand that sharpened its product competitiveness.
Shinsegae International launched Man on the Bun in 2016 as a men’s fashion label. The brand offers its own in-house collections alongside imported international labels. To mark its 10th anniversary last year, it rebranded—moving away from a business-focused European aesthetic toward a menswear label rooted in Korean sensibility that appeals across generations and lifestyles.
Customers have responded positively since the brand sharpened its identity and elevated design and quality. This month, sales climbed 25% year over year, clear evidence that the rebrand is starting to pay off.
Riding that domestic momentum, Man on the Bun began expanding into overseas markets this year. With global appetite for K-fashion at an all-time high, the brand plans to use its distinct strengths to accelerate securing international distribution.
During Paris Fashion Week for the 2026 Fall/Winter season in January, the brand ran a standalone showroom and held meetings with global buyers. Fashion and retail professionals from the U.S., Europe and beyond visited and showed strong interest.
Buyers praised the collection for its modern reinterpretation of Korean aesthetics, validating the brand’s potential. That buzz translated into concrete deals: Man on the Bun signed wholesale agreements with LA high-end boutique Just One Eye and Berlin designer shop Andrea Murkudis, among others. Those stores will begin carrying the collection starting with the 2026 Fall/Winter season.
Man on the Bun plans to continue expanding global retail partnerships, build brand awareness, and strengthen its presence in the international men’s fashion market.
Most Commented