Translation result[Business Post] 7-Eleven is rolling out fashion items inspired by English Premier League (EPL) clubs.
Korea Seven, the company that operates 7‑Eleven in Korea, announced on the 27th that it will release fashion goods featuring Tottenham Hotspur and Manchester City starting on the 28th.
According to 7‑Eleven, sportswear-inspired looks have surged in popularity among younger shoppers. To meet that demand, the chain teamed up with two popular EPL clubs to launch the collection.
The collection includes six items in total: two sock designs, two cooling arm sleeves, and two styles of boxer briefs. Each piece features the clubs’ signature colors and emblems.
Shoppers can find the items at 7‑Eleven’s Dongdaemun Dondon and New Wave Origin stores and via the company’s Seven App. The lineup also includes team-themed T‑shirts, bags, and caps, plus more than 18 souvenir items such as keychains, plush toys, and mugs.
To celebrate the launch, 7‑Eleven will offer up to 20% off from March 28 through April 11. Preorders are available through the Seven App.
Lee Seo‑hoon, fashion product planner (MD) for 7‑Eleven’s Seven Collect team, said, “Convenience-store clothing used to feel disposable, but now we’re focusing on pieces that are both practical and collectible. Since convenience-store apparel has become its own category overseas, we aim to differentiate our offerings so this trend can take hold domestically as well.” Reporter Choi Jae‑wonn
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