drrip, a season‑off outlet app that launched its full service in February and quickly caught the fashion world’s eye, hit a milestone—signing its 100th brand just one month after going live.
More than 100 labels are now on the platform, including Kirsh, VIVASTUDIO, Beyond Closet, Stranger, Lockheed Martin Corporation, Riclow, Merens, Dohsep, Squareline and Kristin. Brands that share drrip’s vision are joining at a fast clip.
drrip is an outlet-style platform that gathers season‑off pieces from fashion brands. It curates brands that resonate with people in their 20s and 30s and uses stylish content to help shoppers rediscover overlooked inventory. That lets brands clear stock without diluting their image, while shoppers get the fun of discovering fresh looks built from those finds.
drrip has already enlisted 350 in‑house ambassadors—called “Drippers”—made up of fashion fans, and the company is focusing on creating style content through them. The goal is to establish a healthy loop connecting brands, Drippers and customers by year’s end.
“The heart of drrip is adding trend context through content to season‑off items that have lost timeliness,” said Kim Min‑geun, CBO of Ycomma. “This year we’ll grow the Dripper community to 1,600 to spark a comeback for season‑off products.”
Ycomma, which operates drrip, is a startup founded by Sun Jong‑seok, Kim Hyun‑joong and director Kim Min‑geun—the team behind Hyber, the men’s fashion platform that started as an internal venture at Brandi and went on to scale successfully.
“With the economy still sluggish, many fashion brands are aligning with drrip, and that momentum will only accelerate this year,” said Kim Hyun‑joong, CEO of Ycomma. “We aim to tackle the growing issue of leftover seasonal inventory—one of fashion’s darker sides in the climate‑crisis era—using drrip’s unique approach, and to grow into a service that helps foster a healthier fashion ecosystem.”
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