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Shinsegae Department Store announced on the 26th that it’s kicking off its first major sale of the year. The Shinbaek Members Festa brings a lineup of promotions and events focused on spring and summer arrivals.
The spring event, Shinbaek Members Festa, runs at all Shinsegae locations and features roughly 400 brands across sports, men’s, women’s, young fashion, kids and home categories.
Inventory is up about 20% from last year, with extra stock of spring knits and cardigans and popular carryovers from 2024. The retailer also expanded curated merchandise across every category.
Domestic men’s and women’s labels such as Galaxy, Daks, She’s Miss, Marie Claire and MC will be available at discounts of up to 70%.
Shoe brands including Geumgang, Tendi and Soda, along with kids’ labels like Blue Dog, Black Yak Kids and Orsite, will offer discounts ranging from 10% to 50%, increasing savings compared with last year.
Top sports and athleisure names—Nike (including Nike Swim), Adidas, Under Armour, Andar, Jexymix, Skechers and Mizuno—will feature planned items and steady sellers at discounts of up to around 50%.
On the Shinsegae mobile app, shoppers can grab discount coupons and free samples. F&B special-price items will be available on a first-come, first-served basis, and a cosmetics fair will hand out beauty samples.
You can prebook makeup-artist services from Prada Beauty and Laura Mercier through the app, and the store will issue reward coupons worth roughly 10% of purchase amounts during the event.
“With more people heading out this season, we’ve lined up a variety of spring promotions and giveaways,” said Lee Seong-hwan, senior director of sales strategy at Shinsegae Department Store. “We plan to keep expanding these events going forward.”
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