ALLFORYOU’s spring/summer (SS) lookbook. /Photo=ALLFORYOU
ALLFORYOU boosts its sports lineup with a park-golf focus
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[Korea Financial News reporter Chaeyun Jeong] Hansung F&I (CEO Kim Young-chul)’s sports-casual fashion brand ALLFORYOU announced on the 31st that it completed its spring/summer (SS) lookbook shoot and is expanding its sports product lineup.
ALLFORYOU unveiled its 26SS lookbook featuring exclusive models Kim So-yeon and Lee Sang-woo on its official website and social media. The shoot centers on versatile setup pieces—from easy, everyday casuals to polished suits—and the brand also leaned into trend-forward touches by integrating AI-generated backgrounds in some shots.
To strengthen its brand identity, ALLFORYOU has expanded its sports offerings. The company put special emphasis on park golf items, a growing leisure sport among people in their 50s and 60s. The new range includes windbreakers designed for outdoor activities, performance T-shirts, dedicated bags, and newly introduced big-size options to accommodate a wider variety of body types.
The park-golf outerwear—worn by Kim So-yeon and Lee Sang-woo in the lookbook—has attracted strong interest from customers since its release.
ALLFORYOU plans to engage customers through diverse social media marketing, including park-golf short-form videos on its official YouTube channel and collaborations with creators to produce park-golf styling content.
An ALLFORYOU spokesperson said, “Riding the park golf trend, the SS lookbook pieces have received a warm response from customers. We will continue to launch products that reflect customer needs and further strengthen our lineup.”
Chaeyun Jeong, Korea Financial News chaeyun@fntimes.com
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