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[MyDaily = Reporter Chun Ju-young] Global fashion brand Shop Cider (CIDER) is kicking off its Cider World Series campaign for the 2026 spring–summer (SS) season.
The campaign channels the free-spirited, urban energy of Los Angeles (LA). Rather than prescribing a single look, it celebrates LA’s love of layering and mix-and-match dressing and offers flexible styling options that feel effortless and modern.
Key fabrics include lace and sheer cotton, paired with denim, leather, and studded details to create striking contrasts. The collection emphasizes lightweight layering pieces perfect for transitional weather and bohemian-inspired items that play up silhouette.
Shop Cider plans to roll out additional capsules through the summer following this launch. The Spring Break collection, inspired by the relaxed vibe of Southern European coastlines, leans on floral prints and beading details, while the Festival Shop edit — pulled from global music-festival culture — showcases micro shorts and Y2K styles with metallic accents.
The brand said, “This campaign is a project to express the spirit of cities through fashion. Through collections inspired by different cities, we want to offer customers styling choices that let them express their individuality.”
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