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![[Hyundai Home Shopping]](https://contents-cdn.viewus.co.kr/image/2025/02/CP-2023-0293/image-1f6e6aa1-5e02-4e3d-887d-30d1de6d6110.jpeg)
Hyundai Home Shopping announced on the 27th that it will air the TV launch of domestic luxury handmade-leather label ‘Arthur & Grace’ on the \”Secret Boutique\” segment of its luxury-fashion show, FLEX #, at 10:40 p.m. on the 28th.
‘Secret Boutique’ makes its debut with this episode, spotlighting exclusive first-time launches and department-store labels that rarely appear on typical home-shopping programs.
‘Arthur & Grace’ is a handcrafted brand produced in a local atelier by leather artisans with more than 30 years of experience. Each bag takes a single craftsman about two days to complete.
While purchases through the brand’s own site or other retailers usually require a wait of more than five weeks, viewers will be able to buy limited quantities of popular styles—such as the ‘Charline 23 Tote’ and the ‘Charline 30 Flat Tote’—immediately during the 28th broadcast with no waiting period.
A Hyundai Home Shopping spokesperson said the company carefully curates hard-to-find new items to strengthen product competitiveness. \”We plan to continue offering customers broader shopping choices across TV and mobile channels,\” they added.
To celebrate the launch, Hyundai Home Shopping is running a special promotion: despite a price increase in February, items on the broadcast will be sold at pre-increase prices. As a department-store brand, customers who visit physical stores can receive the same perks, including custom engraving and complimentary after-sales service.
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