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ABC Mart announced on the 27th that it will open a pop-up shop to celebrate the spring shoe collection from Italian-inspired brand Stefano Roshi.
ABC Mart’s private-label brand Stefano Roshi has unveiled a men’s low-cut shoe collection for spring that pairs a refined silhouette with everyday comfort. The line includes two styles: the rounded, soft-feel MAZMA LACE and the casual MAZMA LOAFER.
The pop-up runs through March 11 at The Campaign cafe in Myeong-dong, Seoul. It’s designed to showcase the brand’s identity and give customers a hands-on chance to try the new shoes and enjoy a variety of brand experiences.
Order anything from the café menu during the pop-up and you’ll receive a Stefano Roshi shoe–designed cookie. Just visiting the pop-up also nets you a 10% off coupon for all Stefano Roshi items redeemable at the nearby ABC Mart in Myeong-dong.
An ABC Mart spokesperson said, \”Hybrid dress-sneaker styles have gained popularity in recent years, so we launched a low-cut collection that emphasizes simple design and outstanding comfort. To mark the launch, we opened a pop-up where customers can experience Stefano Roshi with all five senses. We hope many people will stop by.\”
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