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Hyungji Elite (093240) said on April 8 that its school-uniform brand, Elite Student Uniforms, was the only school-uniform label to appear at the kids’ fashion show during Shanghai Fashion Week for the seventh consecutive year.
At the April 30 show, Elite debuted a premium collection that blends sleek design with practical function. The campus looks relied on monochrome bases punctuated with pops of color, and the line prioritized comfort—drawing interest from local industry insiders and parents alike.
The lineup ranged from classic blazer-style uniforms to a casual line, all designed with students’ activity levels and daily routines in mind. Hyungji Elite said it focused on materials and construction to ensure comfort even after long hours of wear.
Riding momentum in the premium-uniform market, Hyungji Elite is expanding its foothold in China and recently began supplying uniforms to Kyoto International Junior and Senior High School in Japan as part of a broader global push. The company also plans to move into sportswear and athletic-team uniforms.
A Hyungji Elite spokesperson said, “We will strengthen the competitiveness of K-school uniforms by offering products that enhance both functionality and comfort.”
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