Guhoplus 2026 Summer Collection: Essential Lightweight Jackets for Changing Climates
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[Herald Economy = Reporter Park Yeon-su] Samsung C&T’s women’s label Kuho Plus announced on April 8 that it has launched its 2026 summer collection.
Kuho Plus is positioned as a high-street brand. It launched in 2019 as an online-only label and now sells through major fashion platforms like SSF Shop, 29CM, and W Concept. The brand also operates standalone department-store outlets and the ZIP739 select shop in Hannam.
The summer collection is themed “Nexus,” a nod to connection. It’s filled with versatile pieces meant for everyday wear. With increasingly unpredictable weather, demand for practical, adaptable items is on the rise—so the brand spotlighted a lightweight jacket as the collection’s key piece.
Park Yeon-su, team leader for Kuho Plus within Samsung C&T’s fashion division, said the company plans to expand its casual outerwear lineup, focusing on pieces that give Gen Z both comfort and a polished, contemporary look.
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