[Herald Economy=Reporter Kim Jin] Sejung Group’s fashion edit shop WELLMADE said on the 8th that after a strong showing last year, it’s continuing steady growth into this year.
WELLMADE focused on differentiated strategies around its flagship labels—INDIAN, BRUNO BAFFI, and DAILIST. That approach helped online sales jump 65% year-over-year, while robust outerwear demand boosted winter revenue by 10%.
Men’s label INDIAN reported a 47% rise in high-performance heavy outerwear sales year-over-year. Classic menswear label BRUNO BAFFI saw all-season suit sales climb 120%, with a striking 135% spike during the spring and fall wedding seasons.
Women’s label DAILIST delivered notable growth in an otherwise sluggish women’s apparel market, driven by its Essentials line, LES by DAILIST, which launched in fall 2025.
A WELLMADE spokesperson said, “This year we will solidify our reputation and customer trust by leaning on standout products and strong online and offline retail channels.”
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