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Musinsa is kicking off the biggest KICKS Festival of the year so far through its shoe-focused section, Musinsa KICKS. The ten-day event starts at 11 a.m. on the 9th.
Beyond sneakers, the festival will spotlight dress shoes—think loafers and derbies. Musinsa says the event reinforces its identity as a shoe-first platform and sharpens its category edge.
The lineup includes global names like Nike, Salomon, adidas and Puma, alongside dress-shoe favorites such as Dr. Martens, Romantic Move and Yase. Brands will roll out exclusive items, new drops and restocks throughout the festival.
Curated “Category Days” will make shopping easy—covering guest/office shoes, early-summer styles, sneakers, running shoes and more. Shoppers can score up to 70% off, plus an extra 25% off coupon.
Live commerce will run throughout the festival, starting with Kinch. Brands including Romantic Move, Dr. Martens, Converse, Yase, New Balance and Crocs will take turns on relay broadcasts and offer show-only perks.
There will also be in-store tie-ins. At Musinsa KICKS locations in Seongsu and Hongdae, shoppers receive additional discounts based on purchase amount, and select stores will award Musinsa Money for purchases over a certain threshold.
A raffle will award prizes such as a Shoe Air Dresser and a Garmin Forerunner.
Reporter Sunhye Hong (redsun@viva100.com)
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