Global fashion giant UNIQLO has rolled out the AIRism Moving Pop-up — Comfort Express — showcasing the breathable, performance-driven AIRism lineup as it gears up for summer.
UNIQLO announced on the 17th that the tour kicks off on the 18th at Busan’s Sajik Baseball Stadium, then heads to Seoul’s Gwanghwamun Square and various music festival sites.
The mobile pop-up lets visitors experience AIRism’s moisture-wicking and quick-dry performance up close, so they can feel how the fabric keeps you comfortable in hot weather.
There are on-site perks, too: guests who try all three features can enter a lucky draw for a chance to win AIRism pieces and branded pouches.
“We created this moving pop-up so more people can enjoy a more comfortable everyday life with AIRism, UNIQLO’s signature functional line,” a UNIQLO spokesperson said. “We’ll continue reaching customers in new places and expanding brand experiences.”
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