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[Sports Seoul | Reporter Shin Jaeyu] British lifestyle brand Mulberry is bringing a sustainability-focused British Pasture Leather pop-up to South Korea. The intimate pop-up will appear in two locations for about 10 days each: Hyundai Department Store Pangyo in Seoul, followed by Starfield Hanam.
The spotlighted pieces are a limited-edition British Pasture Leather collection made from 100% British, grass-fed cowhide certified by Pasture For Life. That certification supports pasture-centered farming across the U.K. and signals Mulberry’s commitment to local supply chains and responsible material sourcing. Composed of bags and pouches, the collection blends the brand’s signature craftsmanship with a clear sustainability direction.
Michelin-starred chef Son Jong-won joined the opening at Hyundai Department Store Pangyo on the 21st, adding a touch of star power to the launch. The pop-up space draws on the fields and wildflowers of Mulberry’s native Somerset, creating a sensory backdrop that reflects the brand’s nature-forward values and British heritage.
On site, visitors can see key pieces from the British Pasture Leather collection, including the Boston in Antique Oak and the classic Bayswater in Vintage Ebony, alongside the Darley Cosmetic Pouch and Zipped Pouch. Mulberry is also featuring its Pre-Loved lineup, underscoring the label’s ongoing focus on craftsmanship, local community, and the circular economy.
The pop-up will run at Hyundai Department Store Pangyo from the 21st to the 30th, then at Starfield Hanam from May 8 to 17.
Mulberry continues to pursue responsible production under its Made to Last philosophy. In 2024 the brand earned B Corp certification, formally recognizing its transparency, accountability, and positive social impact. whyjay@sportsseoul.com
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