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[The Public = Reporter Sujin Yoo] Dongkook Pharmaceutical teamed up with the Korea Baseball Organization (KBO) and launched two new items for the baseball season on April 28: the Madeca Cooling Patch Long KBO Edition and the Madeca Summer Scent Patch KBO Edition.
After last season’s sell-out, the Madeca Cooling Patch KBO Edition became a stadium staple for fans. This year it’s back with more powerful cooling features and an expanded lineup that’s perfect for game-day vibes.
The new Madeca Cooling Patch Long KBO Edition is built for beating the heat at outdoor games. It’s significantly longer—about 44 cm (roughly 17.3 inches)—and made with UV-blocking fabric to shield sun-exposed skin. Designed to wrap around the whole neck, it covers the often-neglected back of the neck, preventing that sting and redness that come from long hours cheering in the sun. Dongkook released 10 team-specific versions featuring each club’s colors and symbols. Pair them with the original patches on your forehead, neck, or arms to create a full cooling set for the ballpark.
The Madeca Cooling Patch KBO Edition stands out for both function and safety. Its hydrogel sheet cools the skin on contact, and testing by the Korea Institute of Dermatological Science confirmed an immediate drop in skin temperature. Formulated with plant-derived ingredients, the patches are gentle enough for sensitive skin—from kids to adults—and can be applied to heat-sensitive areas like the forehead, arms, and back of the neck.
The Madeca Summer Scent Patch KBO Edition adds a playful, decorative twist. These oversized patches feature mascots, emblems, and baseball-themed graphics from the 10 KBO teams, so slapping one on a jersey or bag instantly levels up your game-day look—think of it as wearable team merch with personality.
Beyond style, the Summer Scent Patch offers two scent options to suit different preferences: a cozy cotton fragrance reminiscent of fabric softener and a citronella scent, known to help repel mosquitoes during outdoor activities. It’s both fun and practical for fans who spend long hours outside.
A Dongkook Pharmaceutical marketing manager said, “Last season’s Madeca Cooling Patch KBO Edition became the go-to cooling item for baseball fans thanks to its functionality and team-inspired designs. This year, we hope fans enjoy watching games more comfortably and stylishly with our expanded Madeca Patch lineup.”
With heat waves expected this season, all eyes are on whether the enhanced cooling performance and team-focused Madeca Patch series will create a new stadium cheering culture—and spark another round of sell-outs.
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