2026 Summer Fashion: GUESS Launches Vintage-Inspired Denim Collection with Stray Kids’ Hyunjin
Daniel Kim Views
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On April 30, GUESS unveiled its 2026 summer campaign starring Hyunjin of Stray Kids.
The campaign serves up a sun-soaked lookbook that blends vintage flair with easygoing denim-and-tee staples. Hyunjin appears as GUESS’s global ambassador.
The editorial spotlights star-print ringer tees, striped tops, classic denim trousers and vintage-washed jeans. A crochet hooded zip-up also makes an appearance, rounding out a collection centered on men’s summer denim looks.
The denim-focused summer collection is available now on GUESS’s official online store and at GUESS boutiques worldwide.
Meanwhile, GUESS hosted a ‘ROOM 1981’ pop-up in Seongsu-dong, Seoul, from April 24–26, drawing roughly 3,000 visitors, including fashion and culture influencers.
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