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Summer has officially arrived, and golf brands are stirring. From cutting-edge cooling fabrics designed for sweltering rounds to collections that feel sleeker and more fashion-forward than past seasons, new releases are popping up fast. The golf-apparel market is evolving: playing, prepping, and post-round downtime are all part of one lifestyle moment, so “what mood you create” has become a key style consideration.
Street-style golf label Golden Bear has dropped its Magnolia capsule for the 26SS season. Inspired by Magnolia Road—the iconic stretch linked with a major spring tournament in Georgia—the collection reimagines the classic magnolia-lined course with a freer, contemporary twist. The result? A mix of on-course elegance and modern street attitude.
The capsule includes eight pieces: unisex tees, a women’s set-up, ball caps, socks, and more. The standout Magnolia Uni Graphic T-shirt is made from a comfortable cotton blend and highlights the collection’s vibe with a bold back graphic.
The Magnolia Contrast-Collar Pique Polo uses airy pique fabric and a contrasting collar for instant summer freshness. Both tops are cut in a semi-oversized silhouette for comfort on the course, around town, or during outdoor activities. The Magnolia Micro Ripstop Nylon Shorts deliver mobility and utility with excellent stretch and mesh-pocket details.
The women’s Magnolia Mesh Hybrid Hooded Vest pairs perfectly with the Pleat Shorts. Built from a highly stretchy mesh knit, it boosts breathability and reduces restriction during swings. Wear it solo or layer it over a thin base for versatile, game-ready styling.
To celebrate the launch, Golden Bear is running an online promo: exclusive preorders start on the 8th at Kolon Mall, and through the 14th customers can get up to 20% off collection items. Shoppers who spend 100,000 KRW (about $75) or more on the collection will receive a Golden Bear mesh tote as a gift.
Golf brand Wide Angle unveiled its 2026 summer campaign shoot featuring sponsored pros KLPGA’s Park Hye-jun and KPGA’s Park Joon-hong. Centered on Wide Angle’s signature cooling line, W.ICE, the campaign captures pro golfers staying fresh and energized while playing in nature.
In the shots, Park Hye-jun wears the TO W.ICE Lettering Artwork Polo Tee. With elegant script lettering that flatters a feminine silhouette and a cooling fabric that feels instantly refreshing, it maximizes on-course comfort.
Partnering the polo is the TO W.ICE Iced-Touch Hem Pleats, the season’s cooling-tech highlight. Treated with PCM—an intelligent temperature-control finish—the material absorbs and releases heat as body temperature rises, helping keep the wearer at an optimal temperature. Combining Hyosung’s ASKIN cooling yarn with lightweight pleats keeps the skirt airy, while a structured waistband offers a flattering fit.
Park Joon-hong models the TO W.ICE Cooling-Sleeve Big-Logo Polo, a hybrid piece developed from tour pros’ feedback about sustained focus. The sleeves use lightweight, high-gauge cooling fabric, and the back features breathable camouflage jacquard mesh to quickly vent heat.
The TO Summer Performance Slim-Fit Pants include a built-in cooling waistband to manage heat at the waist and an anti-sheer design, reinforcing a professional, tour-ready look.
LF’s contemporary golf label Hazzys Golf introduced the Royal Sports Club collection, which expands the golfing experience beyond the round itself.
Rather than focusing solely on play, the collection treats the locker room, clubhouse, and lounge as part of the overall style—redefining golfwear as an element that completes the atmosphere.
The Royal-themed collection centers on understated luxury and structured design. Think deep green, ivory, navy, and gray—tailored silhouettes with balanced proportions. Stripes, piping details, and textured performance knits create a minimal yet elevated look.
Standout pieces include a lightweight nylon anorak, knit polo tees made with imported mesh for a luxe texture, and half pants and pleated skirts that pair a refined look with 4-way stretch performance.
Notably, the skirts are engineered to stabilize the waistline and include built-in shorts for both function and style.
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