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Meet the Polo Bear: one of Polo Ralph Lauren’s most beloved icons. The New York–founded label (est. 1967) first introduced the bear on its clothing line in 1991.
Ralph Lauren had a soft spot for teddy bears. For his birthday, team members dressed one up in his signature looks and gifted it to him—sparking the creation of the Polo Bear. It quickly evolved into a merchandised emblem of the brand’s classic, refined style.
Initially, the bear appeared only on limited, handmade pieces due to costly, labor-intensive production. Today it’s stitched onto polo shirts, sweaters, and a wide range of accessories, firmly cementing its status as a brand symbol.
The Polo Bear shows up in a slew of outfits—from sporty and outdoorsy to preppy—reflecting Polo’s heritage while blending athletic and classic fashion elements into playful, versatile looks.
You’ll spot the bear on T‑shirts, sweaters, and jackets, as well as on hats, bags, and socks. The motif has even expanded into home items like mugs and cushions, broadening its appeal beyond apparel.
The sweater is arguably the cult favorite. New designs drop every year, and a devoted community of collectors follows each release.
Each Polo Bear sweater outfits the bear in themed looks that amplify the brand’s identity. The result is cozy, nostalgia-tinged knitwear that resonates with shoppers.
Knit hats and scarves featuring the Polo Bear are perennial winter and holiday gift favorites, thanks to their cozy appeal and iconic charm.
Beyond knitwear, the bear even appears on suede loafers and wristwatches—small, playful details that add personality to otherwise classic pieces.
Across categories, the Polo Bear has become shorthand for the brand’s warm, lovable sensibility. More than a cute motif, it helps convey Polo Ralph Lauren’s identity and values.
By fusing heritage design with contemporary flair, the Polo Bear has earned global icon status—and you can expect it to keep popping up on fresh drops for years to come.
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