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Strategic answers that let you control even the sharpest questions
A 20-year corporate communications veteran shares his secrets for speaking with impact.
‘Remembered People Speak Differently’ is written by Baek Joo-hwan, who spent many years in corporate public relations and as a spokesperson.
Drawing on years of managing crises and answering tough questions, he has turned giving good answers into his craft.
He argues that a company can persuade the market with a single sentence—and manage a crisis with one well-chosen reply.
These lessons aren’t limited to corporate PR. Clear, strategic communication matters in your job and everyday life. The book offers practical tips for interviews and presentations and hands over know-how to anyone who wants to speak strategically.
Speaking well and speaking strategically are not the same. The author puts it simply: \”An answer is strategy, not technique; it’s judgment, not mere expression.\” Though AI can generate countless sentences in seconds, the human element—judgment—still matters.
If you’re wondering how to phrase things, follow the author’s more than 20 years of hard-earned know-how.
Baek Joo-hwan / Snowfox Books
© Dailian Co., Ltd. Unauthorized reproduction and redistribution prohibited.
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