As the Lunar New Year holiday approaches, Lotte Mart has unveiled its new line of ‘Hand-Carry’ gift sets, designed with portability and practicality in mind. These innovative products offer a lightweight alternative to traditional bulky gift sets, allowing customers to easily purchase and transport them from the store.
Lotte Mart’s analysis of last year’s Lunar New Year gift set sales revealed a significant spike in hand-carry gift set purchases as the holiday drew near.
In the week leading up to the holiday, gift sets priced under 30,000 KRW (about 22.5 USD) – including practical, lightweight options such as fruits, seaweed, and nuts – accounted for a whopping 50% of total gift set sales. Responding to this trend, Lotte Mart has more than doubled its selection of fresh hand-carry gift sets in the fruit and seafood categories compared to the previous year.
The fruit hand-carry gift sets feature a revamped design that enhances the portability of existing products.
Last year’s hit ‘Carefully Selected Mixed Fruits’ set has been reimagined to include both domestic and imported fruits, with the weight reduced from 4 kg to 3 kg for easier handling. Lotte Mart has expanded its range by introducing new 8-variety sets alongside the existing 5 and 11-variety options. The ‘Peruvian Apple Mango (6 pieces/box)’ has been repackaged as a convenient hand-carry box item.
Seafood hand-carry gift sets boast unique packaging and excellent value. The ‘Domestic Large Octopus Gift Set’ includes 2 kg of locally sourced octopus and comes with a charming octopus-themed cooler bag, available at a special price for L.Point members.
L.Point members can also enjoy special pricing on the ‘Patagonia Fresh Salmon Gift Set,’ featuring air-freighted salmon and assorted sauces, and the ‘Patagonia Fresh Salmon Combo Set,’ which includes smoked salmon. Budget-friendly seafood options like the ‘Dongwon Yangban Perilla Oil Set’ and ‘CJ Bibigo Korean Seaweed 5th Edition’ come with a buy-10-get-1-free promotion.
Nut gift sets are the stars of the hand-carry category, offering unbeatable value and ease of transport.
The perennially popular ‘Daily Nuts One Handful 80 Bags’ and ‘Daily Nuts One Bag 80 Bags’ are priced at 29,900 KRW (about 22.4 USD) each. For even more value, the ‘Nuts Box Daily Nuts Set 20 Bags’ is available at 19,900 KRW (about 14.9 USD) with a buy-one-get-one-free deal.
For a touch of luxury, the bottle-shaped ‘Masterpiece Nuts & Dried Fruits 10 Varieties’ set offers premium selections for 39,900 KRW (about 29.9 USD). These products feature specially designed handles for easy carrying during long trips and can be stored at room temperature, making them perfect for travelers using public transportation.
Lotte Mart has also boosted its competitiveness in processed foods and daily necessities with hand-carry sets featuring ‘1+1’ deals and discounts up to 50% off. The hand-carry beverage gift sets, including ‘Wife’s Fresh Juice (21 pieces)’ and ‘Juicing Man (21 pieces),’ can be mixed and matched with a buy-one-get-one-free offer for 34,400 KRW (about 25.8 USD).
In processed foods, L.Point members can snag the ‘CJ Spam Mixed S Type’ for 39,900 KRW (about 29.9 USD), while the ‘Dongwon Tuna Rice Cake No. 9’ is available at 49,900 KRW (about 37.4 USD) with a 1+1 deal, bringing the per-set cost to under 25,000 KRW (about 18.8 USD). For daily necessities, L.Point members can enjoy a 50% discount on the ‘LG Life’s Quality Gift No. 3,’ and a 40% discount on the ‘LG Botanic Perfume Edition SR’ with select cards, offering great deals in the 10,000 to 30,000 KRW (about 7.5 to 22.5 USD) range.
Shin Eun-jung, head of Lotte Mart’s Super Product Strategy Team, explained, “With the Lunar New Year holiday just around the corner, we’ve curated these hand-carry gift sets to help customers easily transport thoughtful, practical gifts on their journeys home. We believe the specially designed packaging and affordable price range of 10,000 to 30,000 KRW (about 7.5 to 22.5 USD) will take the stress out of last-minute holiday gift shopping.”
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