Discover the Revamped Samjin Eomuk: 30% Off Seafood Snacks at Shinsegae Centum City!

Busan’s department stores are rolling out fresh draws — from refreshed local food brands to new global fashion labels — to reel in shoppers.

◇ Shinsegae Department Store Centum City unveils a refreshed Samjin Eomuk, Busan’s beloved fish-cake brand

On the 13th, Shinsegae Department Store Centum City opened a renovated Samjin Eomuk shop in its B1 food hall.

Samjin Eomuk began in 1953 as a tiny stall in Bongnae Market on Yeongdo, Busan. What started as street food has been elevated into a premium snack and a popular gift item, earning the brand its reputation as a local culinary icon. Shinsegae Centum City has supported the brand beyond the storefront, promoting it through the live-commerce show “Shinbaek Live” and shopping news segments to broaden its reach.

To celebrate the relaunch, the store is offering 30% off its seafood assorted fish cakes through the 22nd. Shoppers who spend 20,000 KRW (approximately $15) or more will get a limited-edition fish-cake scrubber from a collaboration with Scrub Daddy — limited to 50 pieces per day.

◇ Lotte Department Store Busan Main Branch brings back the JanSport craze

Lotte Department Store’s Busan main branch has opened a new JanSport shop on the seventh floor.

Known for classic silhouettes and rugged durability, JanSport enjoys a broad fan base from students to professionals. The new store showcases signature favorites like the SuperBreak, Big Student, and Light Pack all in one place.

Highlighting practical, lifestyle-ready details such as laptop sleeves and water-bottle pockets, the collection leans into contemporary needs. The opening is being celebrated with special promotions.

Busan — Reporter Do Nam-seon aegookja@viva100.com