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[Point Economy] Eedo, an agricultural corporation in Cheongha-myeon, Buk-gu, Pohang, North Gyeongsang Province, made its first export to Mexico on the 19th when it shipped its traditional fermented tea.
The shipment follows a contract signed at an export consultation hosted by Pohang City last year.
This is notable because it expands the reach of K-fermented foods—long associated mostly with kimchi and fermented condiments—into fermented tea as the region enters the Latin American market.
The exported lineup features premium teas that blend traditional fermentation methods with modern techniques, made from local crops like doraji, jeokhasuo, and dansam. Marketed as “three-no” health beverages—no caffeine, no sugar, no additives—they’re aimed squarely at the global wellness crowd.
Pohang City has supported the local agrifood processing industry through export consultations, buyer invitation programs, and other initiatives to help producers connect with overseas markets.
Buoyed by this achievement, the city plans to cultivate traditional fermented tea as a new strategic export item for regional farm products.
A Pohang official said the city will continue to support efforts to expand overseas sales channels for local agricultural goods, raise farmers’ incomes, and revitalize the regional economy.
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