Why Blueberries from Chungbuk Are Selling for 100,000 KRW per Kilogram: A Deep Dive into New Varieties

[iNews24 reporter So Jin-seop] Blueberry shipments are in full swing in Yeongdong County, North Chungcheong Province, South Korea.

On March 23, Yeongdong County reported that the season’s first shipments came from Kim Jong-o’s farm in Jichon-ri, Yanggang-myeon. In a 9,488㎡ greenhouse (about 102,120 sq ft, or 2.35 acres), he grows varieties like Saebyeok-i and King’s Blue.

The farm began harvesting on the 25th of last month, roughly three months earlier than outdoor, field-grown blueberries.

He sells the berries for about 10,000 KRW per kilogram (approximately $7.50). Kim, who has been growing blueberries for 15 years, produces about 10 metric tons (around 22,000 lb) a year.

Local officials say the main varieties, Saebyeok-i and King’s Blue, are newer cultivars drawing attention for their large berries, high sugar content, and excellent texture.

Celebrated as a functional fruit, blueberries are linked to reduced risk of chronic disease, quicker recovery from fatigue, and anti-aging benefits — a health halo that keeps them popular with consumers.