Discover the New Lotte Wellfood ‘Dubai Style Pistachio’ Lineup: 6 Irresistible Treats to Try!

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Lotte Wellfood is riding the buzz around its Myeongga Chaltteok Pie — Dubai‑style Pistachio, and is expanding the Dubai‑style Pistachio range to six items across baked goods and frozen treats.

By April, the company will introduce five new Dubai‑style pistachio items to widen the lineup. Each product blends Turkish kadayıf — the shredded pastry central to many Middle Eastern desserts — with rich pistachios to recreate the signature crisp texture of Dubai sweets.

The launches include three limited-edition shelf‑stable items and two permanent frozen options. The shelf‑stable lineup features Dubai‑style Chewy Manju, Crunchy Devil (Pistachio), and Crunchy Choco Bar — Dubai‑style Pistachio.

The two year‑round frozen offerings are Crunchy Monaka Dubai‑style Pistachio and Crunchy Bar Dubai‑style Pistachio. Together with the original Myeongga Chaltteok Pie Dubai‑style Pistachio, the range now spans bread, chocolate, and ice cream formats, giving consumers more delicious ways to try the trend.

The flagship Myeongga Chaltteok Pie Dubai‑style Pistachio fills the chaltteok center with kadayıf and pistachio cream. The chewy rice cake contrasts with the kadayıf’s crunch, while sweet chocolate balances the pistachio’s nutty richness. It launched first and is already available at supermarkets, convenience stores, and online retailers.

Dubai‑style Chewy Manju is a soft, pillowy bun with a chewy bite, packed with kadayıf and pistachio cream. It’s currently rolling out mainly through convenience stores and major supermarkets.

Over the next month, Lotte will expand its Crunchy line — known for its signature snap — with four more items. Debuting on the 20th, the Crunchy Choco Bar Dubai‑style Pistachio hides savory pistachio cream inside a wafer roll and tops it with kadayıf for an unexpected extra crunch.

Crunchy Devil Pistachio mixes real pistachio pieces into a sweet base and amps up the texture with crispy puffs and black cookie chips, preserving the Crunchy brand’s craveable bite.

The frozen lineup adds two distinct treats. Crunchy Monaka Dubai‑style Pistachio sandwiches pistachio ice cream and kadayıf‑infused chocolate inside a crisp monaka wafer, while Crunchy Bar Dubai‑style Pistachio coats chocolate ice cream in pistachio chocolate blended with kadayıf for a different, indulgent take on the flavor.