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A new online map called Geoji Map is going viral for helping people find cheap meals. The platform lists neighborhood restaurants that charge under 10,000 KRW (about $7.50). Think sundaeguk (blood-sausage soup) for 3,500 KRW (about $2.63), kimchi jjigae for 3,000 KRW (about $2.25), and tteokbokki for 2,500 KRW (about $1.88). You can even set a price cap using its filter to match your budget.
Recently, an online community post titled “Geoji Map that tells you nearby cheap eateries” circulated widely. Click any listing on Geoji Map and you’ll see the restaurant’s location, name, menu, and prices.
Users can also share their own money-saving tips and reviews. Typical comments read: “I managed lunch for 4,000 KRW (about $3.00),” “Goldpine & Apple — one item 2,000 KRW (about $1.50),” and “I just discovered this great site.”
The name combines geoji, a tongue-in-cheek Korean term for someone extremely frugal (literally “beggar”), with map. The service appears to have evolved from “Geojibang,” a popular KakaoTalk open chat room where users swapped frugal-living tips, into a map-based platform.
After Geoji Map gained attention, the site developer thanked users for the interest and said the platform depends on the collective intelligence and participation of its community — the “geojis” — to carry out careful evaluations.
Experts say this move toward ultra-frugal consumption reflects sharply rising dining prices. According to the Ministry of the Interior and Safety’s dining-out price report released on the 30th, the average price for a kimchi-jjigae set in Seoul this February was 8,654 KRW (about $6.49), up 2,885 KRW (about $2.16) from 10 years ago (5,769 KRW (about $4.33)). Over the same period, kalguksu rose by 3,423 KRW (about $2.57) and gimbap by 1,685 KRW (about $1.26).
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