Discover the Impact of ‘착한소주 990’: Why This 990 Won Beverage is a Game Changer for Local Supermarkets

Sunyang Soju, the Chungcheong region’s leading liquor company, announced on April 1 that it will supply 9.9 million bottles of Chakhan Soju 990 — sold exclusively at neighborhood supermarkets — and make them available to consumers for 990 KRW (approximately $0.74) each.

The photo, taken at a signing ceremony at Daejeon’s Sindo Ggomjirak Market, shows Kim Jae-myeon (chairman of the Korea Super Chain Distribution Cooperative, second from the left), In Tae-yeon (chairman of the Small Enterprise and Market Service), and Cho Woong-rae (chairman of Sunyang Soju) posing together for a commemorative shot.